REALTORS® HELP HOME SELLERS REACH THEIR GOAL
If You're Selling a Home... You probably know that working with a
REALTOR® is an indispensable part of selling your home. For one thing, your
REALTOR® can list your property in the Multiple Listing Service (MLS),
providing your home with incomparable exposure and ensuring you have as
many REALTORS® as possible helping to find a buyer. But that's not all a
REALTOR® does to market your home. He or she knows how to specifically
target advertising to reach buyers for your home, and uses all the
marketing tools available to ensure that your home is sold expediently.
Additionally, a REALTOR® conducts a variety of other marketing efforts on
your behalf, from holding open houses and handling phone inquiries to
showing your home to the prospective buyers.
What does a REALTOR® do for you besides find buyers? Plenty. A
REALTOR® provides information on local market conditions to help you price
your property realistically and fairly, and keeps you abreast of changes
in the market which may affect your property. And let's face it: buying
or selling a home means paperwork, lots of it. When it comes to closing
escrow, a REALTOR® can be invaluable, leading you through the paper trail
with a steady hand, and familiarizing you with escrow, insurance, property
disclosures and inspection procedures, to name a few.
So, Where Do You Find A REALTOR®? Like finding any good
professional, the best way to locate a REALTOR® is through recommendations
from friends or those who have bought or sold homes recently. Ask for
references and check each thoroughly. Also, interview several REALTORS®
before you decide on one.
It's important to find a professional who is a REALTOR®. Why? A REALTOR®
is someone who, as a member of the local, state, and national trade
associations, adheres to a strict code of ethics. Recently, the National
Association of REALTORS® commissioned a nationwide survey to determine
whether REALTORS® were doing their job professionally. The results were
impressive: 97 percent of respondents indicated they received "excellent"
or "very good" service from their REALTOR®.